Four products, four problems, one way of working — research, decisions, systems, and the business impact that followed. Each told as a chapter, not a card.
04
Flagship products
5
Industries
200+
Components shipped
01
Senior Product Designer · London · 2025–26
Open Estate
A B2B real-estate investment platform serving a federation of operators and investors — one product, five distinct minds to design for.
The challenge
Five user types — investors, admins, analysts, agents and relationship managers — each needing different data, permissions and workflows, without the product fracturing into five disconnected apps.
The approach
I mapped role-based journeys end to end, then architected a multi-role interface system on a single unified Figma language — tokens, components and documentation — so every role felt native while sharing one backbone.
Role-based information architecture & navigation across five permission models.
A shared component library enabling 3+ parallel development streams.
Design-system governance & a contribution model for the team.
~50%
Fewer design inconsistencies across workstreams
5
User types unified in one system
4
Engineers shipping in parallel
02
UI/UX Designer · London · 2024–26
Entralon
High-complexity dashboards for five user types — and the design system, built from scratch, that made them ship in sync.
The challenge
Dashboards with unique role-based logic, permissions and data views for five user types — while design and engineering drifted apart and slowed every release.
The approach
I built a complete system from the ground up — colour tokens, type scale, spacing and 200+ reusable components — paired with developer-ready Figma kits, detailed annotations and handoff documentation.
−40%
Designer–developer miscommunication
−30%
Average handoff time
200+
Reusable components
03
UI/UX Designer · Remote · 2024–25
Brand-Mart
A B2B marketplace — onboarding, order management, CRM and lead processing across three operational roles.
The challenge
First-time users dropped off during fintech onboarding, and internal teams juggled fragmented tools for orders, leads and reporting.
The approach
I rebuilt the onboarding flow to remove first-run friction, designed role-based dashboards with custom reporting and real-time data, and shipped a full campaign visual system for email, social and landing pages.
+25%
First-time activation rate
3
Operational roles served daily
04
Product Designer · 2024
Gymzi
A mobile-first gym discovery & booking platform — two-sided, wallet-powered, shipped in under two months.
The challenge
A two-sided product for athletes and gym owners, with a friction-heavy multi-step booking and payment journey — to be researched, designed and handed off in under two months.
The approach
I led the full lifecycle — research to Figma handoff — designing a wallet-based payment UX, a streamlined booking journey, and a complete design system covering both athlete and gym-owner experiences.
−35%
Steps to complete a booking
<2mo
Research to handoff
2
User types, one system
More on request.
Detailed walkthroughs, process artefacts and prototypes are available on request — or explore the system that powers this work.
